: This campaign coincided with updates to the Best Buy Corporate identity , including a refreshed blue and yellow color palette and a more prominent use of the "tag" logo.
: The commercials use a distinct, glowing visual aesthetic intended to represent the "world of discovery" Best Buy wants to build for its customers. new best buy commercials
The primary "feature" of these new commercials is a shift in focus from product specifications to how technology can improve or simplify everyday life. Key elements of this campaign include: : This campaign coincided with updates to the
: The spots focus on "What if?" questions, such as a fridge that tells you what groceries are missing or tech that helps you discover new hobbies. Key elements of this campaign include: : The
Best Buy reimagines its role in bringing tech to life for customers