Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy
It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum Now & Later
A treat children could enjoy all day for just a nickel. Now & Later is the candy world’s ultimate marathon runner