Launch of a flagship "Experience Store" in a major metropolitan area.
Frequent live music sets, DJ appearances, or digital "live streams" within the store to create a festive, community-driven vibe. Sustainability: Commitment to sourcing corn from local farmers. 100% biodegradable packaging and wooden sticks. Market Strategy Nueva Marca - Los Elotes / En vivo
"Los Elotes / En vivo" mobile trucks for festivals and private events. Launch of a flagship "Experience Store" in a
is a disruptive fast-casual culinary brand designed to elevate the traditional Mexican street corn experience. By merging high-quality gastronomy with a "live" entertainment atmosphere, the brand targets modern consumers seeking both authentic flavors and "Instagrammable" social experiences. Brand Identity 100% biodegradable packaging and wooden sticks
Premium toppings beyond the traditional: truffle mayo, hot pepper crumbles, artisanal cheeses, and infused butters.
Franchising model with a standardized "Live" kit (AV equipment and prep stations).
To transform a humble street snack into a premium, customizable, and interactive culinary event.