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Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Over 70% of consumers now make purchases directly through social channels.
Amazon leads in discretionary purchase-intent, while Walmart dominates in essentials.
Over 60% of consumers use AI chatbots to help with product searches and inquiries.
The gap between online and traditional retail is closing, but online convenience wins in many sectors.
Smartphones are the primary tool for shopping, influencing faster decision-making compared to desktop browsing.
Artificial Intelligence (AI) is transforming the shopping experience by tailoring choices to individual consumers.
I can also tell you more about or sustainability trends in e-commerce.
