Vlatka Pokos, already an established television personality and singer in Croatia, paired with Fuad Backović (Deen), who would later represent Bosnia and Herzegovina in the Eurovision Song Contest. Their collaboration was characterized by:
The song "Poljubi me" serves as a significant marker of early 2000s Southeast European pop production. Originally a collaboration between Croatian singer Vlatka Pokos and Bosnian artist Deen, the track has experienced a secondary life through contemporary covers. This paper examines the original production context and the subsequent viral reception of the version by Azi, illustrating the shift in Balkan music consumption from televised pop festivals to digital platforms. originala_deen_vlatka_pokos_poljubi_me_kavr_azi...
"Poljubi me" remains a testament to the enduring power of Balkan pop melodies. While the original Pokos and Deen version stands as a historical artifact of early 2000s optimism, Azi’s cover demonstrates the fluid nature of musical legacy in the age of digital streaming. The song's transition ensures its place in the regional "evergreen" catalog. This paper examines the original production context and
The Evolution of "Poljubi me": From Pop Collaboration to Digital Cover Culture The song's transition ensures its place in the
In recent years, the track has regained popularity through a cover by the artist Azi (Azra Musić). Unlike the polished, studio-heavy original, Azi’s version gained traction through social media and localized music channels. This "Kavr" (cover) culture reflects a broader trend:
High-production music videos that emphasized luxury and modern fashion.
In the early 2000s, the regional music scene in the Balkans was defined by cross-border collaborations that aimed to unify the post-Yugoslav market. "Poljubi me," featuring the sophisticated pop aesthetic of Vlatka Pokos and the flamboyant energy of Deen, emerged as a quintessential dance-pop anthem of the era.