Patagonia claimed Gap used a rectangular logo that bore a striking resemblance to its own P-6 skyline logo , requiring customers to zoom in just to verify it was a Gap product. Gap's Defense
In November 2022, filed a lawsuit against Gap in the U.S. District Court for the Northern District of California, alleging that the retailer had "willfully and deliberately" copied its Snap-T fleece design and "P-6" mountain logo . The case centered on the iconic flap pocket , a signature feature Patagonia introduced in 1989 and has since protected as a recognizable part of its trade dress . Key Legal Claims Patagonia sues Gap for copying 'iconic' flap po...
Patagonia sues Gap for copying 'iconic' flap pocket - Reuters Patagonia claimed Gap used a rectangular logo that
The complaint asserted that Gap intended to mislead shoppers into believing the fleeces were a collaboration or made by Patagonia. The case centered on the iconic flap pocket
Patagonia argued that Gap’s "Mockneck Pullover" mimicked the exact elements of the Snap-T, including the snap placket , contrasting pocket flap , and fabrication.