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A 2025 Geena Davis Institute study found that only 6% of top-grossing films featuring women over 40 even mentioned menopause, and when they did, it was usually as a comedic punchline. 2. Economic Impact & Consumer Demand

The industry’s failure to represent mature women accurately is increasingly seen as a missed financial opportunity: UCLA Hollywood Diversity Report 2026 Theatrical Film plumper milfs

Behind-the-scenes progress has stalled. Women directed only 10.1% of top films in 2025, the lowest share since 2018. A 2025 Geena Davis Institute study found that