In 2017, the higher education landscape was completely shocked when announced its plans to acquire the massive, for-profit Kaplan University .
Instead of paying a traditional acquisition price, Purdue acquired Kaplan University for a symbolic . However, the real trade was in the long-term contract:
At the time, traditional public universities rarely absorbed massive for-profit entities. The deal, which eventually formed , was designed to completely rewrite the playbook for online adult education.
Let's break down how this deal worked, the massive risks involved, and what it meant for the future of higher education. 🤝 The Basics of the Deal