Following the success in London, the "Kiss" brand was licensed or adapted internationally, often with distinct local identities:

Recently, Kiss FM entered the Dutch market as a "hits-only" format, utilizing modern technology like DHD mixers and social media integration to reach digital-first listeners.

Today, Radio Kiss FM remains synonymous with and similar high-energy slogans globally, maintaining its status as a launchpad for world-renowned DJs and a primary source for the latest hit music.

In the US, the brand name "Kiss FM" became a subject of corporate rivalry. While 102.7 KIIS-FM in Los Angeles is legendary for Top 40 hits, iHeartMedia (formerly Clear Channel) eventually trademarked the "KISS" brand for many of its stations nationwide, leading to legal disputes with smaller broadcasters. 3. Modern Evolution & Digital Pivot

The "proper story" of is not a single narrative, but rather a global legacy of urban music, pirate radio origins, and a brand that became a cornerstone of dance culture across Europe and beyond. 1. The London Roots (The Pirate Origin)

Launched in 2003, Kiss FM Romania quickly became one of the most popular stations in the country, focusing on mainstream hits and high-energy morning shows.

In 2024, the original made a historic shift by becoming a digital-only station , handing over its FM frequencies to Hits Radio to focus entirely on its digital audience and specialized sub-stations like Kiss Fresh and Kiss Dance.