: Female characters begin to disappear in substantial numbers after age 40. On broadcast and streaming programs, the percentage of major female characters drops from over 33% in their 30s to roughly 14–15% in their 40s.
: In 2025, only 29% of the top 100 grossing films featured female protagonists, down from 42% in 2024.
: Contemporary films like The Substance (2025) and Babygirl (2024) are now directly confronting these tropes. They explore "romantic rejuvenation" and challenge societal double standards regarding age gaps in relationships. 3. The Role of Streaming Platforms
Despite high-profile wins for stars like (age 63) in The Substance and Jean Smart (age 70) in Hacks , the broader industry statistics remain stark:
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: Female characters begin to disappear in substantial numbers after age 40. On broadcast and streaming programs, the percentage of major female characters drops from over 33% in their 30s to roughly 14–15% in their 40s.
: In 2025, only 29% of the top 100 grossing films featured female protagonists, down from 42% in 2024.
: Contemporary films like The Substance (2025) and Babygirl (2024) are now directly confronting these tropes. They explore "romantic rejuvenation" and challenge societal double standards regarding age gaps in relationships. 3. The Role of Streaming Platforms
Despite high-profile wins for stars like (age 63) in The Substance and Jean Smart (age 70) in Hacks , the broader industry statistics remain stark: