Bewes uses authors like Herman Melville, Proust, and Flannery O'Connor to prove his philosophical points. The "Anxiety" Explained
Ironically, this hyper-awareness creates the very anxiety Bewes is diagnosing. Reification – as described by Georg Lukacs (1 - RADAR
Timothy Bewes wrote the 2002 book Reification, or the Anxiety of Late Capitalism , published by Verso. Key Core Concept Reification, or the Anxiety of Late Capitalism
We constantly attempt to avoid being turned into a "thing" or commodity.
This creates a defensive, hyper-aware culture focused on "knowingness" and irony. Bewes uses authors like Herman Melville, Proust, and
Reification is the process by which human relations and people are turned into static things or objects.
Reification has expanded to include branding, political "spin", globalization, and social stereotyping. Key Core Concept We constantly attempt to avoid
The term originates from Marx's account of commodity fetishism and was later formalized by Georg Lukács .