Selena Gomez - Fetish Ft. Gucci Mane (official Music Video) -
Gomez and Collins intentionally avoided typical "sexy" tropes. The video focuses on how the body reacts to movement and sound (reminiscent of ASMR), aiming to show a woman who is in control of her own sexuality and internal "ugliness".
The visual style—marked by soft yellow and pink hues—is often compared to the films of Sofia Coppola (specifically The Virgin Suicides ) and the psychological horror of the 1981 film Possession . Artistic Context Selena Gomez - Fetish ft. Gucci Mane (Official Music Video)
The official music video for "Fetish" by is a surreal, horror-inspired departure from traditional pop visuals. Directed by photographer Petra Collins , the video explores a "dirty, gross, and weird" side of love through a suburban-gothic lens. Key Themes & Visual Symbolism Artistic Context The official music video for "Fetish"
The video begins with Gomez walking through a seemingly empty suburban neighborhood, a setting meant to evoke a sense of isolation and hidden dysfunction beneath a "perfect" surface. Rather than typical romantic imagery, Gomez is shown
Rather than typical romantic imagery, Gomez is shown in a state of mental breakdown within a home. She engages in strange, tactile acts such as: Squeezing her tongue with an eyelash curler . Eating inedible objects like soap, lipstick, and glass . Dancing inside a walk-in freezer .