: This technology allowed the team to find long-lost footage, such as a 1970s clip of Willie Mays providing batting tips, which had been sitting untagged on a shelf.
: Beyond media, the team uses AI for dynamic ticket pricing and predictive analytics to tailor marketing campaigns to specific fan demographics. SF Giants Line Up AI to Manage Media Assets
The have significantly expanded their use of Artificial Intelligence (AI) to manage media assets and enhance fan experiences. In April 2026 , the team announced a major multi-year partnership with ElevenLabs , an AI audio research firm, to deploy voice and audio technology throughout Oracle Park . AI Media Asset Management & Fan Engagement : This technology allowed the team to find
The Giants are leveraging AI to transform how they store, discover, and deliver content: In April 2026 , the team announced a
: Through a partnership with Veritone , the Giants use the aiWARE platform to process unstructured content. This system uses AI-auto tagging , object detection , and logo detection to create metadata for video files.
: Expect real-time multilingual audio and AI-powered fan support for ticketing and food ordering at Oracle Park .
: The Giants have also implemented AiFi , an AI-powered "grab-and-go" store at Oracle Park that uses computer vision to track purchases without traditional checkout lines. Draft Post: "The Giants’ Digital Dugout"