Now Pay Later — Shopify Buy

: A global leader popular in fashion and beauty, offering "Pay in 4" or monthly financing up to 24 months.

: Highly favored by younger demographics (Gen Z and Millennials), focusing on interest-free biweekly payments . shopify buy now pay later

: High upfront costs are a leading cause of abandoned carts. Merchants using BNPL options have reported cart abandonment reductions of up to 28% . : A global leader popular in fashion and

Ultimately, BNPL is shifting from a "luxury" feature to a standard expectation at checkout , especially for brands targeting younger, mobile-first audiences. Getting paid for orders placed using Shop Pay Installments Merchants using BNPL options have reported cart abandonment

Integrating BNPL, particularly through native solutions like Shop Pay Installments , provides measurable benefits for online stores:

: When customers can pay over time, they are more likely to upgrade to premium items or add more to their cart. Studies show AOV increases of 20% to 50% after enabling installment options.