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: Access the complete methodology and findings on Taylor & Francis Online .

: While consumers initially consider price as a major factor, the paper reveals that price becomes less significant when personal-related factors are factored in. sites to buy phones online

An insightful paper titled (published in Cogent Business & Management ) explores the critical drivers behind why consumers choose to buy phones through e-commerce platforms. Key Findings from the Research : Access the complete methodology and findings on

The study analyzed how various company, personal, and technical factors impact a buyer's decision. Highlights include: and long-term customer loyalty.

: Other research supports this, showing that trust mediates the relationship between on-time delivery, product variety, and long-term customer loyalty.