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: The song heavily samples and interpolates the track "Nantes" by the indie folk band Beirut . Snoop on His Reggae Reincarnation - WSJ
Directed by , the video uses striking imagery to promote its non-violence message: : The song heavily samples and interpolates the
: Most performance scenes featuring Snoop Lion and Drake are set against a minimalist black or black-and-white background to keep the focus on the lyrics. : The Canadian rapper contributes a verse where
: Includes clips from tragic events such as the Sandy Hook Elementary School shooting and the Aurora theater massacre. Featured Artists & Cast (Cori Broadus): Snoop's daughter
: The Canadian rapper contributes a verse where he reflects on gun violence in his hometown of Toronto, specifically referencing a 2012 shooting on Danzig Street.
The official music video for (2013) by Snoop Lion (formerly Snoop Dogg) features a powerful collaborative lineup and a strong anti-violence message. The track is the third single from his reggae-inspired album Reincarnated . Featured Artists & Cast
(Cori Broadus): Snoop's daughter provides the vocals for the chorus, an inclusion Snoop described as a way to "set things right" with his family after his past lifestyle.