Sony Yay Channel Idents History [ 2004 - 2022 ] | O Play 2023 - Youtube Apr 2026

Before the "YAY!" branding, the channel operated as , primarily targeting older children and teens with Japanese anime.

Bright, multi-colored bubble-style logo; focus on local toons. Sony YAY! Before the "YAY

A major logo refresh occurred on May 4, 2010. During this period, the channel faced distribution challenges and was eventually pulled from major DTH providers before briefly returning in 2016. The Launch of Sony YAY! (2017 – 2022) A major logo refresh occurred on May 4, 2010

Paradoxically, while it replaced the anime-centric Animax, Sony YAY! returned to anime in late 2022 and 2023, airing massive titles like Naruto , Shin-chan , and Jujutsu Kaisen through partnerships with Crunchyroll. Sony YAY! Ident Milestones Summary Channel Name Core Branding/Logo Style 2004–2006 Animax India Classic Blue Logo, 12-hour Hindi feed. 2006–2010 Animax India Updated Animax logo, English-centric. 2010–2017 Animax India Modernized "A" logo; mostly English anime. 2017–2022 Sony YAY! (2017 – 2022) Paradoxically, while it replaced the

On , Sony Pictures Networks India rebranded Animax to Sony YAY! , signaling a shift toward local, homegrown content for kids aged 2–14.