: The company often uses "bait" promotions, such as bonus stars or BOGO deals, to re-engage less frequent customers, whereas frequent "power users" may see fewer aggressive discounts. Recent Strategic Changes
The Starbucks promotion is one of the company's most popular but frequently changing offers. While historically a staple of "Happy Hour" events, recent strategic shifts have altered how these coupons are distributed. The "Science" Behind the Coupon
An interesting analysis of Starbucks' pilot projects reveals how the company uses these offers to drive specific behaviors:
: Under new leadership in late 2024, the company signaled a move away from frequent deep-discount promos like "2 for $10" to improve employee morale and focus on the core "coffee experience".
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