: There is a specific, electric energy in being a beginner again. When you do something completely different, you lose the burden of expertise. Embracing the Non-Sequitur
: In a world of infinite "better," "different" is the only thing that stands out. subtitle And Now for Something Completely Diffe...
Most of us spend our lives trying to be better . We iterate. We optimize. We take what exists and sand down the edges. But "better" is often just a polished version of the status quo. : There is a specific, electric energy in
The brand that stops selling a product to start selling an experience. : There is a specific
The artist who masters realism only to spend the rest of their life painting blue squares.