Align your solution directly to the customer's needs and business drivers, rather than just describing your product features.
So, anyone reading this now, here is why your cover letter sucks, and what you need to do to fix it. * It Is Too Long. And 1a. It' The Professor Is In EIC ACCELERATOR ANNOTATED TEMPLATE (Short proposal) subtitle The Proposition
Focus on user impact, such as time or cost savings. Tips for Creating an Effective Proposition Align your solution directly to the customer's needs