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Gen Z (56%) and millennials (43%) report that social media content is more relevant to them than traditional TV or movies. Gen Z in particular spends about 50 minutes more per day on social platforms than the average consumer.

Popular media now functions as an "Education-Entertainment" tool, where audiences engage in reflection and social change, rather than passive consumption. Impact on Society Popular Media as Entertainment-Education - Diva-portal.org tamilxxx,top,tag,tamil,sex,video

The industry is increasingly adopting AI and advanced technology, making games a major driver of export growth (77% of total export increases in certain periods). Shift in Consumption Habits Gen Z (56%) and millennials (43%) report that