Tango Adverts '91-'97 -
These adverts mimicked serious public information films or product recall notices.
It was one of the longest and most expensive soft drink ads of its time, designed to rival the market dominance of Coca-Cola. Tango Adverts '91-'97
The brand frequently risked bans and regulatory fines to maintain a "rebellious" image that felt authentic to 1990s British youth culture. These adverts mimicked serious public information films or
Tango's '91-'97 output is characterized by several distinct strategic pillars: Tango Adverts '91-'97
The Independent Television Commission banned the ads for "trespassing on public confidence".