By 2013, "YIFY" was the most searched term on major torrent sites like Kickass Torrents. However, the original operation was short-lived:
: YIFY often uploaded older, remastered classics, including the iconic Johnny Weissmuller films from the 1930s and 40s. The Rise and Fall of the Original YIFY Tarzan YIFY
YIFY Torrents was founded in 2010 by and grew into one of the most recognized names in digital piracy. The group's primary appeal was its "transcoding" technique, which compressed 720p, 1080p, and eventually 4K videos into manageable sizes, often under 2GB, without a drastic loss in perceived video quality. By 2013, "YIFY" was the most searched term