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: From Netflix documentaries to podcasting, young athletes are taking control of their own commercial identities and storytelling.
: 18-year-old basketball phenom Cooper Flagg and 16-year-old cross-country star Addy Ritzenhein are already being positioned as faces of major lifestyle brands before their professional careers fully begin. State of Play 2025: 10 Youth Sports Trends to Watch teens athletes fuckin
Unlike past generations, modern teen athletes don’t just appear in games; they live on our screens through TikTok and YouTube. : From Netflix documentaries to podcasting, young athletes