: Dib advocates for using an "ethical bribe" (like a free guide or consultation) to capture contact details rather than trying to make a sale immediately.
: Your message should be a "siren song" that focuses on solving existing pain rather than boasting about product features. Dib encourages crafting a Unique Selling Proposition (USP) and an irresistible offer that "un-commoditizes" your business. The 1-Page Marketing Plan: Get New Customers, M...
: Since only about 3% of people are ready to buy right now, businesses must have a system to stay in touch and educate the other 97% until they are ready. : Dib advocates for using an "ethical bribe"