The valley is the personal fiefdom of (Bill Kerr), a stubbornly independent local entrepreneur who produces his own fruit-based soft drinks and refuses to let the American conglomerate enter his territory. Becker vows an "all-out marketing war" to conquer this final frontier, but his rigid, corporate-trained worldview is challenged by the eccentric locals, including his unconventional secretary Terri (Greta Scacchi), who turns out to be McDowell's estranged daughter. Key Themes and Production The Coca-Cola Kid – Museum of the Moving Image

The story follows (Eric Roberts), a "whiz-kid" marketing troubleshooter dispatched from Coca-Cola's headquarters in Atlanta to boost sagging sales in Australia. While mapping out the country, Becker discovers "Anderson Valley," a remote region where not a single drop of Coca-Cola is sold.

is a 1985 Australian comedy film directed by Dušan Makavejev and starring Eric Roberts and Greta Scacchi . Adapted by Frank Moorhouse from his own short stories, the film is a satirical look at American corporate imperialism, culture clash, and the "hearts and minds" nature of global marketing. Plot Overview