How to write a business plan - Your guide to starting a business
: A one-sentence statement of what the company does and its primary goal. The Company
: A clear description of the customer pain point the company was founded to solve. 2. Company Identity & History How to write a business plan - Your
This section humanizes the brand and establishes credibility. The Company
: When and where the company was founded, including any significant "pivot" moments or milestones.
The opening should concisely define the company's reason for existing.