The Dip: | A Little Book That Teaches You When To...

The book centers on three types of curves you encounter in your career or projects:

: This is the long, difficult slog between starting something new and achieving mastery. Godin argues you should stick through this if the reward at the end is worth it, as the difficulty creates scarcity and value for those who finish. The Dip: A Little Book That Teaches You When to...

: A situation where you work hard but nothing changes. Godin's advice is to quit immediately to stop wasting your finite resources. The book centers on three types of curves