The Gutenberg Galaxy : The Making Of Typographi... Review

Print favored sight over sound, leading to a "visual" organization of life.

The line-by-line nature of reading encouraged sequential, logical thinking.

Marshall McLuhan’s (1962) explores how the invention of the movable-type printing press fundamentally altered human consciousness and social structure. Core Thesis: The Gutenberg Revolution The Gutenberg galaxy : the making of typographi...

Before print, people lived in a "collective" ear-based world.

What is the or academic level ? (e.g., 5-page undergrad essay) Print favored sight over sound, leading to a

The book is famous for the aphorism

McLuhan famously predicts the end of the Gutenberg era due to electronic media (radio, TV). Print favored sight over sound

Is there a you want to focus on? (e.g., its relevance to the internet today)