The Innovators Dilemma - The Revolutionary Book... -

: As markets mature, the basis of competition shifts through four distinct phases: Functionality → Reliability → Convenience → Price . Why Great Firms Fail Companies become victims of their own success because of:

: Improvements that make existing products better for current customers (e.g., a faster processor). The Innovators Dilemma - The Revolutionary Book...

: New value propositions that initially underperform in the mainstream but appeal to a small, new, or "low-end" customer base (e.g., the first personal computers or hydraulic excavators). : As markets mature, the basis of competition

: The same processes that make a company efficient at producing current products often make it impossible to innovate in a new direction. Where to Buy the Book This classic is widely available across major retailers: Go to product viewer dialog for this item. : The same processes that make a company

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

: New disruptive markets are initially too small to satisfy the growth requirements of a large organization.

: They prioritize projects that satisfy their largest, most profitable customers, who rarely want unproven, lower-margin disruptive tech.