: Corgan recently shared that one of the video's most famous shots was actually a filming mistake that worked so well it was kept in the final cut. Critical Legacy
Often cited by fans as one of the greatest music videos of all time , "Ava Adore" perfectly captured the band's transition from the grunge-heavy Mellon Collie era to the electronic, somber experimentation of Adore . Its influence can still be seen in modern music videos that play with frame rates and long-take choreography.
Smashing Pumpkins' Billy Corgan: Iconic Music Video Was an 'Accident'
