The Weeknd - Often ⭐ Editor's Choice

The song remains a staple of his catalog, often cited by fans as one of his most "nocturnal" and "atmospheric" tracks, perfectly capturing the "wolf in pop clothing" persona that would eventually make him the first artist to surpass 100 million monthly listeners on Spotify. The Weeknd review – a wolf in pop clothing - The Guardian

The song reflects a "nihilistic yet haunting" reality where intimacy is transactional and repetitive. This is reinforced by lines like "If I had her, you can have her, man it don't matter," highlighting a lack of emotional attachment. Critical and Cultural Impact The Weeknd - Often

Musically, "Often" is defined by its "ice-dark" bass and atmospheric, minimalist production by Ben Billions and Abel Tesfaye himself. It is written in the key of G minor with a slow, deliberate tempo of 68 beats per minute. The song remains a staple of his catalog,

Tesfaye adopts a blasé, almost exhausted tone. While he boasts about his prowess—immortalized in the "cold" line, "She asked me if I do this every day, I said, 'Often'"—critics have noted that he makes these encounters sound like an "absolutely exhausting burden". Critical and Cultural Impact Musically, "Often" is defined

"Often," released in June 2014, serves as a pivotal bridge in The Weeknd’s discography, marking his transition from the underground "dark R&B" architect of Trilogy to a global pop juggernaut. The Sound of Nocturnal Excess