: 2026 has seen a notable increase in older models leading major fashion narratives. High-profile examples include Laura Dern (62) opening for Gabriela Hearst and Susie Cave (59) walking for Tom Ford.
: Major brands like Estee Lauder have launched the #BecauseofMyAge campaign, featuring personalities who embody confidence at any age to promote a positive experience of getting older.
While the thong remains a staple in fashion history and high-fashion collections (such as those at Net-a-Porter ), broader consumer trends for mature women have shifted toward comfort and versatility:
Current reports highlight several cultural and industry shifts regarding how mature individuals are portrayed:
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