Tv: Media Buying

Before spending, you must align your media choices with your business mission and budget.

Choose between Linear (mass reach via networks like NBC or ESPN) or CTV (targeted platforms like Hulu or Paramount Plus). 2. Sourcing Inventory There are three primary ways to buy TV ad space: tv media buying

TV media buying is the strategic process of purchasing advertising time on television to reach a specific audience at the best possible price. In 2026, this landscape includes both (traditional broadcast/cable) and Streaming/Connected TV (CTV) , which is internet-based. Successful buying requires balancing broad brand-building with the precision of digital targeting. 1. Planning & Strategy Before spending, you must align your media choices

Modern TV buying is "always-on," meaning you monitor performance to improve results mid-campaign. Sourcing Inventory There are three primary ways to

Running two related commercials—one at the start of a break and one at the end—to reinforce a message.

Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic).

Ensuring at least 10 minutes between your ad and a competitor's spot.