Types - Of Consumer Buying Behavior

Choice is based on brand familiarity rather than brand loyalty. Visual cues and repetition are key here. Example: Buying salt , milk, or dish soap . 4. Variety-Seeking Buying Behavior

Here, involvement is high because the item is expensive or infrequent, but the consumer sees little difference between brands. The main goal is to reduce "dissonance" (post-purchase regret). types of consumer buying behavior

Involvement is low, but there are significant perceived brand differences. Consumers often switch brands not because they are dissatisfied, but for the sake of variety. Choice is based on brand familiarity rather than

The consumer buys a product with little evaluation but evaluates it during consumption. Next time, they might pick something else to try something new. Example: Buying chips , cookies, or shampoo . Involvement is low, but there are significant perceived

The buyer goes through a learning process, developing beliefs and attitudes before making a thoughtful choice. Example: Buying a house , a high-end laptop , or a car. 2. Dissonance-Reducing Buying Behavior

This occurs when consumers are highly involved in a purchase and perceive significant differences among brands. It usually involves expensive, infrequent, or risky products.