Typography Lecture - University Of Cincinnati Today

Show a "Bad" vs. "Good" version of a layout (e.g., a paragraph with poor leading vs. optimized leading).

The "Big Three"— Kerning (between letters), Tracking (overall word spacing), and Leading (vertical space between lines). Typography Lecture - University of Cincinnati

Visit their website for the most up-to-date Brand Guide to ensure your typography is "on-brand." Show a "Bad" vs

The university officially uses Open Sans as its primary digital and print typeface. For more formal applications, University Serif or Bembo are common alternatives. Tracking (overall word spacing)

Before the lecture begins, ensure your visual materials align with the University’s identity.

When the lecturer mentions a "ligature" or "descender," draw it. Visual memory is vital in design.

Legibility refers to recognizing individual characters; readability refers to how easily words and paragraphs can be consumed.