: Finishing an episode releases dopamine, creating a "high" that the brain craves to maintain. The prompt offers a path to immediate gratification, often leading to a loss of self-control.
This paper explores the evolution of the "Watch More Series »" prompt from a simple user-interface element to a powerful catalyst for the binge-watching phenomenon. By analyzing the psychological mechanisms of immediate gratification and the industrial shift toward original digital programming, this study examines how streaming services have reshaped global media consumption habits, social interactions, and individual mental well-being. 1. Introduction: The Death of the "To Be Continued" Watch More Series В»
Streaming services have transformed the production landscape to satisfy the "Watch More" demand. : Finishing an episode releases dopamine, creating a