: This article explores how adult educators use entertainment media and popular culture to teach critical literacy and address equity issues in higher education. Case Studies on "Wendy's" Edgy/Mature Media Persona

: Her work focuses on gender issues and media portrayals of women and men, specifically examining the #MeToo movement's influence on digital media and how disagreement in online news discussions affects audience engagement.

The Wendy's fast-food brand is a primary subject of media research due to its "roasting" of competitors and users, which researchers often characterize as a shift toward a more mature, bold, and humanized brand personality: