Retailers target college students and families moving before the school year with bundles and end-of-summer clearances.
The best time to buy bath towels is during , which is historically known as White Sale season. During this month, retailers offer their deepest discounts—often between 40% and 75% off —as they clear out inventory to make room for spring collections. Key Sale Windows
The term "White Sale" dates back to , when Philadelphia department store pioneer John Wanamaker discounted all-white bed linens to attract customers during the slow post-holiday season. Since towels and sheets were almost exclusively white at the time, the name stuck even after colorful and patterned linens were introduced in the 1950s. Today, it remains the most reliable annual event for snagging luxury textiles at mid-tier prices. Quick Tips for Maximum Value