: The largest segment, increasingly focused on self-purchasing . By 2028, women are expected to command 75% of global discretionary spend , making them the primary drivers of the industry.
: Currently the biggest spenders , with 86% buying fine jewelry for themselves as rewards or milestone markers. They are more likely than other generations to spend $2,500 to $5,000 on a single piece. who buys jewelry
The traditional "waiting for a gift" model is fading. In 2026, report buying more jewelry for themselves than they did three years ago. : The largest segment