: Approximately 24% of motorcycle owners hold a four-year college degree. Motorcycle Demographics 2026: Aging Riders & Market Trends
: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes.
: A academic study available on ResearchGate that categorizes owners by psychological drivers like "self-expression" and "functional requirements". Demographic Highlights who buys motorcycles
: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market.
: This comprehensive analysis by Riders Share provides current 2026 data on median rider ages, gender shifts, and the economic barriers preventing younger ownership. : Approximately 24% of motorcycle owners hold a
: The median age of owners has risen from 27 in 1985 to 50 in 2026.
: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners. Demographic Highlights : An executive briefing from the
Below are key papers and reports that detail "who buys motorcycles":