Who — Buys Vinyl Albums

: Consumers under 35 make up roughly 46% of those who participate in Record Store Day events . Motivations for Buying

: 65% of collectors buy records primarily to own a physical artifact , including the artwork and liner notes. who buys vinyl albums

: Fans often purchase multiple variants (such as colored or limited editions) of the same album as decorative items or collectibles. : Consumers under 35 make up roughly 46%

The profile of a vinyl album buyer has shifted significantly toward a younger, more diverse demographic, with and Millennials now being the primary drivers of the market. While traditional collectors remain active, recent data highlights that a substantial portion of these new buyers view records as physical artifacts rather than just audio formats—so much so that 50% of recent vinyl buyers do not own a record player . Key Buyer Demographics The profile of a vinyl album buyer has

The market is currently dominated by major pop acts and classic rock:

: Nearly 40% of all vinyl sales in the U.S. occur at independent record stores, as buyers increasingly value local music hubs. Top-Selling Artists and Genres