Who Says -

While users don't directly "decide," their feedback and requests are the primary evidence used by PMs and POs to justify a feature's existence.

The team decides how to build the feature and how much work can be realistically accomplished during a specific sprint. How to Manage the Process who says

In Scrum, the Product Owner is the ultimate authority on which features enter the development cycle. They prioritize the backlog based on user needs, business value, and ROI. While users don't directly "decide," their feedback and

To develop a feature effectively, you must first define what needs to be built and who has the final authority to approve it. In standard development frameworks, these roles are usually clearly defined: Who Decides What to Build? They prioritize the backlog based on user needs,

To ensure a feature is built successfully, you can follow these industry-standard practices: How To Build Feature Flags Like A Senior Dev In 20 Minutes