Directed by Ben Mor, the video is famous for its "multiplicity" theme and heavy product placement for will.i.am's own tech ventures, such as his iPhone camera add-on and Beats by Dre "Pill" speakers.
Tulisa later sued will.i.am for songwriting credits. In 2018, she won the case and was awarded a co-writing credit and 10% of the song's publishing rights. will.i.am - Scream & Shout ft. Britney Spears
It famously samples Britney's iconic "It's Britney, bitch" line from her 2007 hit "Gimme More". Directed by Ben Mor, the video is famous