The official music video for by will.i.am , featuring Justin Bieber , prominently features the Japanese dance and world performance group World Order . While Justin Bieber provides the vocals for the hook, he appears in the video primarily as a hologram or on digital screens due to conflicting schedules during production. Key Features and Collaborations
: A separate version of the video was filmed featuring several NBA stars , including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony, and Chris Bosh. This version served as the official opening theme for the 2013 NBA Playoffs on ESPN and ABC.
: The video's concept focuses on a "futuristic crew" traveling with a glowing cube that projects the Bieber hologram. Video Production Credits
Watch the official music video to see the futuristic choreography and hologram features: will.i.am - #thatPOWER ft. Justin Bieber williamVEVO YouTube• Apr 19, 2013 Will.i.am and Justin Bieber's "#That Power" Video Debuts
: This Japanese dance unit, led by Genki Sudo, is known for their highly synchronized, robotic-style choreography, which is a central theme of the video.
The video was shot largely in , featuring landmarks like the Tokyo Big Sight and the Reiyukai Shakaden Temple. According to IMDb , the production team included: Director : Ben Mor Choreographers : Fatima Robinson and Ryo Noguchi Producer : John Winter