Ww.progressive

: Introduced in 2008, Flo (played by Stephanie Courtney ) was never meant to be a long-term mascot. She was originally just a "struggling actor" until her over-the-top ad-lib of the word "Wow!" changed everything.

Progressive has unintentionally built a "multiverse" of mascots that have become more recognizable than the company's actual services. ww.progressive

The "interesting story" of is defined by its transformation from a standard insurance company into a pop-culture powerhouse through its legendary commercial characters. The Lore of the "Progressive Universe" : Introduced in 2008, Flo (played by Stephanie

: For the first two years, the commercials took place exclusively in a fictional, all-white Superstore during Flo's "never-ending shift". : Introduced in 2008