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Artificial Intelligence has moved from an internal tool to a , reshaping every stage of the content value chain. Global Entertainment & Media Outlook 2022-2026 - PwC

: Global advertising revenue is projected to hit $1 trillion in 2026 , becoming the industry's largest single revenue stream.

Total E&M revenue is forecast to grow at a compound annual growth rate () of approximately 3.7% through 2029.

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