Recent data highlights a mix of franchise blockbusters and breakout television hits. Perspectives: Global E&M Outlook 2025–2029 - PwC
The global entertainment and media (E&M) market is experiencing a significant transformation, projected to reach . As of early 2026, the industry is defined by the integration of artificial intelligence, the rise of "frenemy" partnerships between rival streaming platforms, and the dominance of mobile-first content. 1. Streaming and Digital Video Recent data highlights a mix of franchise blockbusters
Rivals like Disney+ and Netflix are increasingly bundling services or exchanging content to reduce customer churn. For example, Netflix has begun integrating linear channels from broadcasters like France's TF1 to boost local relevance. Recent data highlights a mix of franchise blockbusters