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Transparency is feared, and the media is handled not with honesty, but with distraction.
To bypass Kumran's strict religious ban on alcohol, the British delegation sets up a secret bar in a communications room.
The episode follows Minister Jim Hacker on a diplomatic trade mission to the fictional Middle Eastern country of Kumran. Hacker discovers that a massive British export contract was secured using a £22 million bribe.
Sir Humphrey famously rebrands bribery as "retaining fees" or "inter-media agent commissions."