: As of late 2015, King had 318 million monthly unique users across more than 200 countries.
: Games utilize social features to encourage community play, leaderboards, and "gift" exchanges, which are core to their retention strategy. : As of late 2015, King had 318
and Bubble Witch Saga : Key titles that expanded their puzzle variety. Media and Social Strategy Media and Social Strategy King’s "Saga" model has
King’s "Saga" model has produced some of the most recognizable titles in mobile history: : Their flagship match-3 puzzle game. Now a part of Activision Blizzard (under Microsoft),
: Following a broader trend, gaming IP is increasingly moving into cinema and television , turning games from simple apps into cultural franchises. Regional Trends (Pakistan Focus)
King (formerly King.com) is a titan in the global market, famous for the Candy Crush Saga series. Now a part of Activision Blizzard (under Microsoft), King’s strategy focuses on " bite-sized entertainment "—games designed to be played for a few minutes and picked back up later across any device. Market Position and Reach
: A social puzzle game focused on farming themes.